From the farm and the field to the market.

Wesley grew up in a farming environment in South Africa, where agriculture was practical long before it became academic.

His route through the University of Pretoria began at its Mamelodi campus and led to a BSc in Agricultural Economics and Agricultural Business Management. That mix of plant and soil systems, agricultural markets, finance and trade still shapes his approach: cultivation decisions are also operational and commercial decisions.

His cannabis career began hands-on through outdoor living-soil cultivation, propagation, genetics and practical grower support. He later moved into African market development, compliance and traceability with Cannavigia, before relocating to the Netherlands and returning closer to the plant through international cultivation and commercial work with Atami.

Petzer Consulting brings those layers together: cultivation systems, market transition and commercial strategy grounded in how growers, channels and markets actually work. The approach is independent, evidence-led and deliberately practical.